German pump technology specialist Wilo and Bundesliga football team Borussia Dortmund have extended their partnership for a further four years to 2024.
“Our partnership with Borussia Dortmund gives Wilo a tremendous driving force and a strong appeal amongst our customers and partners. It’s seen as a sign of warmth and authenticity, even internationally – for example, it goes down well in the Asian markets that are very important for us,” said Oliver Hermes, president and CEO of the Dortmund-headquartered Wilo Group.
“It’s really good news for us to know that we’ll have a great partner from our home town at our side for at least four more years – a partner we can trust and work well with, particularly in the increasingly important field of environmental protection,” said Borussia Dortmund managing director Carsten Cramer.
While Wilo is an international group, the company is proud of its roots in Dortmund.
“The whole city lives and breathes football, and a considerable number of our employees are also Borussia Dortmund fans,” said Hermes “We’re united by the values that the Borussia Dortmund club traditionally represents – motivation, a down-to-earth attitude and a real sense of emotion.”
Borussia Dortmund’s home ground, the Signal Iduna Park, is equipped with Wilo products.